Error Installing iTunes in Windows 10

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You just updated to Windows 10 and tried to install iTunes, but it doesn’t work? You may receive An error occurred when installing iTunes or Apple Application Support was not found error message.

Troubleshooting iTunes Installation Errors on Windows 10:

  • Common Errors:
    • Error Messages: Users might encounter messages like “An error occurred during the installation of assembly Microsoft” or “Apple application support was not found”. These errors indicate issues with the installation process or system compatibility.
    • HRESULT Error: A specific HRESULT: 0x80073715 error may also occur, indicating a more complex installation issue.
  • Initial Solutions:
    • Correct File Download: It’s crucial to download the version of iTunes that corresponds to your computer’s architecture. For 32-bit Windows 10, use the 32-bit iTunes installer, and for 64-bit Windows, the 64-bit installer.
    • File Versions: The required iTunes version for Windows 10 is, available in 32-bit (iTunesSetup.exe), 64-bit (iTunes6464Setup.exe), and a special 64-bit version for older video cards (itunes64setup.exe).

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Advanced Troubleshooting Techniques:

  • Repairing iTunes:
    • If iTunes is not functioning correctly, repairing the installation can help. This process is particularly useful if a Windows Update or another program has changed the permission of the iTunes folder.
    • Steps to Repair:
      1. Download the iTunesSetup or iTunes6464Setup installer.
      2. Run the installer and choose “Run as administrator”.
      3. If prompted, select the option to repair iTunes.
      4. Restart your computer and open iTunes to check if the issue is resolved.
  • Using the Settings App:
    • For users who have downloaded iTunes through the Microsoft Store, the Windows Settings app provides options for repairing common iTunes problems.
    • Repair Steps:
      1. Open Settings on your Windows 10 machine.
      2. Navigate to Apps > Apps & features.
      3. Select iTunes from the list and click the Advanced options link.
      4. Press the Repair button to start the repair process.
  • Resetting iTunes:
    • If repairing does not solve the problem, resetting iTunes can be a more effective solution.
    • Reset Steps:
      1. Go to the Settings app on your Windows 10 computer.
      2. Click on Apps, then Apps & features.
      3. Find iTunes in the list and click on Advanced options.
      4. Select the Reset button and confirm by clicking Reset again.
      5. This process reinstalls iTunes and resets its settings to default, without affecting your media files.


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