Microsoft committed to clean the Windows store once again

Compared to Android and Apple Store, Windows Store features the least number of apps and games, but thousands of new apps and games are debuting into Windows Store daily. Out of these there are many fake and spam apps which make the Windows Store to lose the credibility. Microsoft is committed to clean the Windows Store and this is not the first time.

There is a good reason that Microsoft is serious about this because with in few months Microsoft will release Windows 10 for public. Windows store is the one stop shop for all the apps, games, videos for the Windows devices ranging from IoT to Surface hub. In 2014 August Microsoft has addressed the spam and misleading apps in the Windows Store and removed almost 1500 apps at that time.


Last October, the company has updated their app certification policies and released the developer code of conduct and added the below paragraph in it about the fraudulent activities in Windows Store.

You may not engage in an y fraudulent or dishonest activities in the Store or Dev Center. This includes, but not limited to, attempting to manipulate the ranking, ratings or reviews for your app or any other app, interfere with any other party’s use of the Store service (or any related services offered by Microsoft), attempting any form of financial fraud (including, but not limited to any advertising impression or click fraud), or engaging in any fraudulent activity with regard to the advertising inventory and advertising creative in your application.

In the Windows Store Policies page, Microsoft has laid out the below three principles for app developers.

  • Offer real value with your app and provide a compelling reason to download your app from the store.
  • Don’t mislead our joint customers about what your app can do, who is offering it and more.
  • Don’t attempt to cheat the customers, the system or the ecosystem. There is no place in our Store for any kind of fraud, be it ratings and review manipulation, credit card fraud or other fraudulent activity.

In the latest attempt to take care of the issues in the Windows Store, Microsoft has laid out four areas to concentrate to move the store in the direction which lets the customers to find out the high quality and high value apps easily.

Eliminating app clutter

  • Visual and category clutter negatively impact customer experience with Windows Store, which includes apps with titles and icons which lets the users into confusing and in addition to the app titles and icons where they doesn’t match the app content.
  • Apps which cannot be distinguished between other apps and have icons or titles which are similar to the apps present already in the store or they doesn’t represent the app functionality properly may be removed.
  •  Microsoft also removes the apps which offers the duplicate content and doesn’t offer creative value or utility.

Ensuring appropriate app pricing

  • The price of an app must reflect its value. While the developers retain the sole pricing discretion, they should quote the price based on their apps value and functionality.
  • If any app is priced higher than the apps in its category and it is determined that the user might be confused and believed that the price that developer quoted is warranted based on the superior functionality or value, then it will be removed from the store.

Distinguishing informational apps

  • When a customer purchases purchase any app from the store, he or she knows what they are purchasing and similar types of apps must be identified easily.
  • To make it clear to the users about what they are purchasing, informational apps which are not easily identifiable as the reference apps, must distinguish themselves by displaying a banner or a text. If any informational app violates this policy, then that app will be removed.

Ensuring relevant app titles

  • Customers can identify the apps what they are buying when the app’s title, description, tags and keywords are accurate and relevant to the app functionality. For such reasons Store requires the app’s title, keywords or the description doesn’t state that the app is similar unless it is comparable.
  • Developers cannot use popular or irrelevant keywords to manipulate the app placement in the search results.
  • If the app has the title, keywords and the app description which are not relevant to the app functionality, then it will be removed from the store.

All  the above rules are to address the app compliance under the Microsoft’s latest 10.1 policy.

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