Microsoft and Adobe partners to improve customer engagement

Two industry giants Microsoft and Adobe has entered into strategic partnership at Adobe summit in London. The main aim of this partnership between these two companies is to boost the customer engagement across sales, services and marketing. The combination of Adobe’s market leading Cloud solutions along with Microsoft’s Dynamic CRM allow the brands to deliver the best customer engagement experiences ad enhance the core areas like reach, acquisition and loyalty.


This deal between these two companies brings an integrated CRM marketing solution to the marketing teams of the various industry segments such as financial, travel and media services. As a result of this partnership customers can get the following benefits.

  • Sales and marketing activities are brought together by tightly integrating the audiences and their behaviors which helps the businesses to boost the sales and service calls.
  • Allow businesses to provide the real-time offers on their website and enable the targeted display ads to the identified high value customer segments.
  • Web behavior data is neatly organized and aggregated with the order history, return history, loyalty status and customer service call history to identify customer behavior in sales life cycle and to deliver the right content to the customer at right time, through service follow-up email or as alert on the mobile app or as the contextual landing page.

Kirill Tatarinov, Executive Vice President of Microsoft Business Solutions, said that,

Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers. The integration of our industry-leading Microsoft Dynamics CRM solution with the Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care

Brad Rencher, Senior Vice President and General Manger of Adobe has said that,

Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points. We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality.

This is definitely the good news for those who using Adobe Cloud solutions running on Microsoft Azure. Adobe’s most popular sales and marketing products such as Adobe Campaign and Experience Manager are now certified on Microsoft’s Azure. Both Adobe and Microsoft are working together to bring data and statistics from Adobe Analytics to Power BI, which is the Microsoft’s business analytics service which let the people to glimpse their business critical data in single consolidated view.

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